Publishers and digital magazines

the pros and cons of iPad publishing

We love talking about the advantages of iPad Publishing, but in the short existence of the iPad and the fast growing market for tablets, some objections against publishing on iPad have arosen as well. Push2Tablet formulates the most heard objections, and has found the solutions for them.

• Magazine files to large on iPad
• How to publish on iPad and tablets?
• iPad publishing is expensive
• Production costs as a publisher

Large files on iPad

A publising company that uses well known editor software, decides to use this for their iPad magazine as well. From experience they learn that an average edition of their magazine on an iPad, will take about 70 to 500 MB of data. And that is a lot for an iPad device with only 16 Gb to 64 Gb; with just a few downloads the users will be confronted with a "full disc". An extra disadvantage is that these large files have to be downloaded too, and impatient users will not wait this long.

That’s where Push2Tablet comes to light:
We do not use any editors software that is mostly designed for print. We use the existing PDF files of a magazine, glossy, book or newspaper. The interactivity that comes with iPads and tablet PC’s is placed over the file so that we do not ask you to modify large images or files. These lighter files are being placed on a special server which takes care of a rapid download. Files are at least 10 times lighter than with that special editorsoftware, allowing your ereaders to download your glossy, magazine, book or newspaper quickly.

How to publish on iPad and tablets?

As a professional publisher you have one or more titles to issue. In print, online via your websites, and perhaps in other formats to contact your clients and target group. Regarding iPad publishing you have talked to the experts, and they offer to help you with the concept, the strategy, the marketing concept, a functional and technical design, the technical realisation, maintenance and hosting. That’s quite a lot, and it costs a lot as well. And the funny thing is that you already have the idea, the concept and the target group! You do not want to reinvent your magazine, you do want to give a new dimension to your magazine. But how?

That’s where Push2Tablet comes to light:
Publishing is your profession, you only need it for the iPad and other tablets. That is why we use the strong points you already have: A good magazine, a clear target group, well reputed editors, existing files and that is what we spread for you on the iPad. You can continue being the publisher, we take care of your distribution on iPads and tablets. It is obvious that we would love to help you in your search for new concepts, but that does not mean that we cannot start with the proven concept that you already have?

iPad publishing is expensive

You may find that publishing on an iPad, and on the other tablets later on, is rather expensive. You have asked around and you have heard that a magazine in the AppStore costs at least four thousand euro, and we haven’t even mentioned the costs per page. Your calculation for the break-even point on downloads makes you feel real uncomfortable. Obviously!

That’s where Push2Tablet comes to light:
For setting up your magazine, glossy, book or newspaper we charge a small start-up fee. We give you access to the online editor where you can arrange your PDF files to one iPad issue, and where you can enrich this file with interactivity. Film, audio, links, ads or for example social media. In the twinkle of an eye you have prepared your magazine to be downloaded on the iPad. This will cost you nothing, because we only charge a little fee when your magazine has been downloaded on iPad. Even more, Push2Tablet offers your magazine a very interesting maketing channel within it’s e-reader Tablisto! Push2Tablet is the fastest and simplest way for publishers to publish magazines on an iPad, and to be downloaded!

Production costs as a publisher

If I have to be present on iPads and tablets as well, production costs will rise: Man hours, special software, testing, testing, and some more testing. And all that for a new medium that you just cannot copy from the web or other publications we have. And things that take time, makes it expensive for publishers.

That’s where Push2Tablet comes to light:
We heard stories, too, where publishers spend up to 17 hours to create and edit a lousy four pages for an iPad magazine. Even if this is to be reduced to about 7 hours, we still think that is far too much. At Push2Tablet it is our goal to make it that simple that you can simply take and enrich your existing PDF-files. Evectively using an online portal, a publisher can use the web navigation to charge and activate that one of the iPad. This way you cannot make mistakes on manhours spend, or on software needed. Of course your staff cannot do everything at the same time, but adding Push2Tablet to the daily routine will take you little time for a big presence and dito revenues.

More information on iPad publishing for publishers

For any further information on the advantages of iPad Publishing by Push2Tablet, Tablisto or iPad development for your organisation or magazine, we are more than willing to clarify our product and services in a meeting and a demonstration. Please leave us a message on the form below or call us at +(0)35 548 60 80.